The soft that helps you forget.

When you use a communal laundry space, there are always reminders that other people have been there, seen your clothes maybe even touched your stuff.
 
We see Snuggle's Fabric Softener as the way to forget this reality. 

print.

social. 

stunt.

We put rogue socks in the dryers of laundromats across America that release Snuggle Fabric Softener during the dry cycle. Finally, a random sock in your laundry bin that isn't a gross reminder of your shared laundry space, but a reminder of how soft Snuggle makes your clothes.