We always use “tomorrow” as an excuse. But with an average of only 27,375 days on earth, let's create an urgency for today.
Because if it's tomorrow, it's never. 

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The energy at sporting events is high. Fans are about to witness athletes at their peak physical fitness. This placement feeds off the determination, hard work and passion that is in the air. 
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We set up a structure that casts a shadow on the side of a building as the sun rises, revealing a one-day-only promotion. As the sun sets, the words disappear and so does the promotion.