Kraft singles have always been the go-to for a grilled cheese sandwich, but we saw these squares as the perfect snack for kids.  The individually wrapped slices reminded us of pages in a book, so we created The Cheesy Pals, a group of friends who appear on the sleeves of Kraft Singles.

product innovation.

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olv.

meet the pals.

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Mackie
Mackie

Sandy
Sandy

The Cheesy Pals
The Cheesy Pals

Mackie
Mackie

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Descriptions and fun facts of each character will live on the Kraft website so kids can learn more about their favorite pal. In addition to a cute character, each single will have a question for the kid to answer or share with a friend.

cheesy questions.

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grocery launch.

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In-store displays serve as interactive clues to finding The Cheesy Pals in their various homes throughout the store.

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print.

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influencer collab.

PR packages for celebrity parents and mommy/daddy influencers get them more acquainted with The Pals. 
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Art Director: Emily Panico