product innovation.

Kraft singles have always been the go-to for a grilled cheese sandwich, but we saw these squares as the perfect snack for kids.  The individually wrapped slices reminded us of pages in a book, so we created The Cheesy Pals, a group of friends who appear on the sleeves of Kraft Singles.

Copywriter: Anna Senn


Art Director: Emily Panico


meet the pals.

Descriptions and fun facts of each character will live on the Kraft website so kids can learn more about their favorite pal. In addition to a cute character, each single will have a question for the kid to answer or share with a friend.

cheesy questions.

grocery launch.

In-store displays serve as interactive clues to finding The Cheesy Pals in their various homes throughout the store.




influencer collab.

PR packages for celebrity parents and mommy/daddy influencers get them more acquainted with The Pals. 

|stay in the loop|
  • @itsalwayssenny

  • los angeles | denver| chicago

© 2020 by High Line.