Kraft singles have always been the go-to for a grilled cheese sandwich, but we saw these squares as the perfect snack for kids. The individually wrapped slices reminded us of pages in a book, so we created The Cheesy Pals, a group of friends who appear on the sleeves of Kraft Singles.
Copywriter: Anna Senn
Art Director: Emily Panico
meet the pals.
Descriptions and fun facts of each character will live on the Kraft website so kids can learn more about their favorite pal. In addition to a cute character, each single will have a question for the kid to answer or share with a friend.
In-store displays serve as interactive clues to finding The Cheesy Pals in their various homes throughout the store.
PR packages for celebrity parents and mommy/daddy influencers get them more acquainted with The Pals.