Consumers want fresh and they'll pay for it. Since avocados grown in Mexico are fresh year-round, the message to food operators is clear: fresh is always better and adding Avocados from Mexico immediately takes your menu to fresh.
What we made: banners, Instagram, Facebook, LinkedIn, eBlast, social collaboration
We placed sock stickers on the ground around business districts, reminding people that they're never far from their wild side.
The prints lead to a sock board installation where we asked people to reveal their wild side by sharing something their work life doesn't know about their non-work life.