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REVEAL YOUR WILD SIDE
At work we’re one person but outside of work, we’re someone else. Happy socks lets you carry your truest self with you all day; your wild side tucked right under your pant leg.
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We placed sock stickers on the ground around business districts, reminding people that they're never far from their wild side.
The prints lead to a sock board installation where we asked people to reveal their wild side by sharing something their work life doesn't know about their non-work life.
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