REVEAL YOUR WILD SIDE

At work we’re one person but outside of work, we’re someone else. Happy socks lets you carry your truest self with you all day; your wild side tucked right under your pant leg.
Wild Wendy
00:00 / 00:33
Scary Terry
00:00 / 00:32

ambient. 

We placed sock stickers on the ground around business districts, reminding people that they're never far from their wild side. 

installation.

The prints lead to a sock board installation where we asked people to reveal their wild side by sharing something their work life doesn't know about their non-work life.

Copywriter: Anna Senn + Patrick Leahy
Art Director: Taylor Glicksberg