REVEAL YOUR WILD SIDE
At work we’re one person but outside of work, we’re someone else. Happy socks lets you carry your truest self with you all day; your wild side tucked right under your pant leg.
We placed sock stickers on the ground around business districts, reminding people that they're never far from their wild side.
The prints lead to a sock board installation where we asked people to reveal their wild side by sharing something their work life doesn't know about their non-work life.