Yes, almonds are tasty and healthy, but they're also cool and a GREAT snack. In our third year using Coach Prime, we leveraged his bold confidence to hype almonds as a snack that's too good to ignore.

video.

:30 and :15.

tiktok.

Because Coach Prime already has a strong, natural social media presence, we wanted our TikTok videos to feel authentic to him -- like a little glimpse into what he is doing between takes on set.

ALMOND TABLE

REHEARSAL

SNACK BREAK

VITAMIN E

fun facts:

-no CGI, no ai - we used a real almond attached to a remote controlled robotic prop arm to get close ups of a real almond's deliciousness and moving it in dynamic ways to match the energy of the spot.

-we created two custom tracks, allowing us to personalize the messaging and hit the delicious factor with subtle crunches.

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