Despite evolving in products and offerings in the over 40 years of being in the weight management space, people still considered SlimFast a brand of the 80s. So, in order to change this outdated perception we went back in time.

We created Abby, a time traveling crusader (and SlimFast enthusiast), sent from the future to introduce what today's SlimFast is all about. 

What we did: 13 videos 
Where they were: Instagram, Facebook, broadcast, streaming.​