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When new research came out about the benefits almonds have in exercise recovery, with almonds even being called “the ultimate exercise snack”, we knew the only person who could speak about prime performance was athletic legend, Mr. Prime Time himself, Deion Sanders.
 

video.

own your prime campaign.

tiktok.

For year two, we focused on a TikTok-only campaign, using Prime's players, and his natural internet authenticity, these spots are a glimpse into Prime's real life of exercise and recovery. 

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