When new research came out about the benefits almonds have in exercise recovery, with almonds even being called “the ultimate exercise snack”, we knew the only person who could speak about prime performance was athletic legend, Mr. Prime Time himself, Deion Sanders.

video.

own your prime campaign.

finalist
drum awards 2024
the one club creativity -denver

tiktok.

For year two, we focused on a TikTok-only campaign, using Prime's players, and his natural internet authenticity, these spots are a glimpse into Prime's real life of exercise and recovery.

almond chain

A-l-m-o-n-d-s

ALMOND RECOVERY

celly dance

EXPERIENTIAL

We took our energy around sharing the exercise benefits of almonds to the streets! More specifically, to the streets of the Alamo Bowl game where a giant, hyped-up almond got the crowd excited about this healthy snack and all its benefits.

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